football designing the beautiful game 2 A-1-4 Hiroshigeho

Hiroshigeho

and aesthetic canons

unusual but always useful insights

build extra high castles in the air or concoct the next secret coup

"Olafur Eliasson injects his work with a universal conscience that catapults art outside of its normal confines and challenges the way we inhabit the world

football designing the beautiful game 2 A-1-4 HiroshigehoThis book the first of its kind explores the design story behind football, diving into how design has been used to push the game to its technical and emotional limits. From the master planning of the new Tottenham Hotspur stadium and the innovative materials used in today's boots, to the graphic design of the Juventus team logo and the grassroots initiatives pushing back against the sport's commercialisation, this book provides a rare insight into the